The value of all spending in Maintenance, Repair and Operations (MRO) worldwide is around $110 billion dollars every year. That is a lot of money that is invested into spare and replacement parts by business consumers. The challenge for MRO vendors is to gain and retain these customers and their MRO spending whilst doing it for a minimal cost.
Traditional marketing methods for MRO vendors have included face-to-face meetings, product catalogues and advertising in trade publications. The digital age makes it necessary for this to change. E-commerce makes it possible to advertise, sell and distribute products without the need for other physical objects (paper catalogues, nor bricks and mortar). The challenge in this E-commerce environment, with its low barriers to entry, is to gain and retain customer loyalty whilst making full use of the new marketing techniques that are available in on online environment.
The value of all spending in Maintenance, Repair and Operations (MRO) worldwide is around $110 billion dollars every year.
Personal consumer spending patterns are already showing the path that business spending patterns will follow. Massive businesses, like Amazon, have been built around the concept that personal shoppers want a fast way to find what they want, and then an easy way to buy it. MRO vendors, if they want to compete in the future, will need a way to make the right product fast to find and easy and cost effective to buy when they have found it.
Customers will demand frictionless access to replacements, and rapid setup of maintenance schedules to make sure their new purchases last well into the future.
In addition to fast and easy product sales, MRO vendors will need to deliver additional value to their customers. Customers will demand frictionless access to replacements, and rapid setup of maintenance schedules to make sure their new purchases last well into the future. They will also demand that these value adding services are delivered into the software programs they use every day to manage their assets and their maintenance.
Announcing MA Share
This week, Maintenance Assistant is launching a way to establish a fast and easy buying process whilst also delivering the value adding services that MRO customers will demand. We call it MA Share.
Products listed on MA Share are found fast by MRO consumers within their daily maintenance software program. This, along with the minimal setup costs, allows MA Share to be a place where the buying process is easy and cost effective.
In only a few clicks of the mouse a customer can find a product they need, make a purchase and download into their daily software package all of the information they will ever need to operate the product.
Furthermore, with MA Share, the MRO vendor can deliver the value adding services that their customers will demand. This is possible because the products are directly integrated into the software program the customer uses every day for their maintenance, asset management and purchasing needs. The vendor will be able to deliver asset pictures, maintenance manuals, maintenance schedules, and spare part requirements to the customer to seamlessly download and rapidly integrate into their own asset management package.
The value of this service for MRO customers is obvious. In only a few clicks of the mouse they can find a product they need, make a purchase and download into their daily software package all of the information they will ever need to operate the product.
The value for MRO vendors is huge too. Customers will have direct access to their products, and the MRO vendor will be forever attached to the product for ongoing replacements, upgrades and maintenance services.
MA Share comes as a free part of the Maintenance Assistant Computerized Maintenance Management Software (CMMS) package, the daily software package for thousands of maintenance professionals. If you are interested in learning more, you can contact our team or investigate the other options that are available for MRO vendors in the Maintenance Assistant eco-system.